We’re currently present in Mexico, Colombia, Peru and Chile, with localized content, websites, algorithms and customer support, all from our headquarters in Lima-Peru.The market opportunity that we see is just too big to be ignored.Anyone starting anything, say, a restaurant, a local craft store, or a farm is going to want to see who good business partners might be.In the meantime, Alter is running it as a bootstrapped operation.In the US or Europe, 100% of subscription sales are paid with recurrent billing on a credit card.In Spanish speaking LATAM, with less than a 20% credit card penetration rate you have to come up with creative ways to charge users, offline payment methods, telemarketing, payments in advance, bank transfers, micropayments, etc. How did your experience with Adonde Vivir contribute to the launch of Dating LATAM?
China’s Online Dating market last year was 1.6BN but in Latin America, despite having a 600 million population, single adults are not yet using the Internet to find potential partners.
What challenges, either terms of policy or the development of the market in Peru, does Dating Lat Am face currently?
Neira: Raising capital from a country that has limited capital market (no VC’s, no Business Angels, no crowdsourcing, almost no previous startup exits, no government support, etc.) is a very tough challenge, but we managed to raise over US$ 1M on our seed round.
Today, it’s expanding on the effort by launching a web site that screens then connects those looking for colleagues, and by announcing meetups in new cities including New York, then Boston and Los Angeles.
The new site is designed to be like a private Linked In for entrepreneurs, founder Jessica Alter explains.