Having proven the concept - being certain there was both a need and commercial value - Matt went about building a team to assist him with the creation of the site.The US dating services industry has performed well over the last five years.Traditional internet dating sites are ineffective for those dating after 50 who are looking to find true love.Why wade through thousands upon thousands of online personal ads and classifieds in the hope of finding the perfect love match? Complete your free dating profile and questionnaire, and we'll match you with compatible single men or single women in your area.e Harmony offers you a wide variety of compatible fifty-something single men and single women of all ages, races, and religious backgrounds to choose from.Isn't it time you experienced the joy of falling in love with someone who sees you, loves you, and accepts you for who you are?His single mother asked him why he couldn't help her find her knight in shining armour, and so he literally went about it.After stepping away from his digital agency and exploring business ideas which were both scalable and had a level of integrity, Matt tells me he started to explore the world of dating for the over 50s in a serious way.
Matt Connolly conceived the idea of the website to dispel the stigma and solve a problem presented to him around the Sunday lunch table.According to a You Gov Survey last year, one in five relationships in the UK now start online, with UK singles contributing almost £3.4bn annually to the economy in their search for a partner.With some 5.8m people over 45 living alone and some 1.7m women over 65 who are widowed in the UK, online dating for the over-50s has become big business.The 50-plus generation find there are still many of the same stigmas associated with meeting people online as there are for younger generations. These are the same questions going through first dates' heads, no matter their age. Will I need my friend to ring half way through with an 'excuse' for me to leave promptly?We, at e Harmony, understand it can be difficult for single 50-somethings to meet people with whom they share common goals, interests, or background, and we can help.