Last year the company savoured a tasty total of ,300 million sales Tupperware Brands was founded by Earl S.Tupper, a former landscape gardener from New Hampshire, who was forced out of business during the Great Depression of the 1930s and took a job with the Du Pont Chemical Company.I attended my very first Tupperware party when I was 8 years old! A lady who was dressed up in suits was showing these containers to my friends’ moms! I grew up with a kitchen full of Tupperware ranging from butter dish to Jello Mold to Canisters. I came home from school one day to find out that my parents’ living room was filled up with a lot of plastic containers that vary from different colors, shapes and sizes.Tupperware is proving popular in fast-growing countries which lack established retail infrastructure or income opportunities for women.Fortune in food: Tupperware have expanded their product range from the traditional storage bowls at .99 to top of range Chef Pro knives at 0.The burping seal is not to be sniffed at; South Africa’s top-selling Tupperware consultant is turning over million of products each year.In France, in spite of the sluggish economy, Tupperware sales grew 17 per cent in the first quarter of the year.
I do love the hair and how everyone was dressed up. I remember getting a bath and dressing up to go shopping in town on Saturday mornings, or dressing to go to the grocery store.
Now the 65 year-old brand is embracing the modern-day equivalent, launching an ambitious social media strategy to ‘coolify’ the company’s image.
On Thursday, the Tupperware Brands Corporation launches a new Facebook page and Twitter handle in a bid to increase brand awareness among a younger generation who may have no relationship with the company and its kitchenware containers with their famous ‘burping seal’.
Last week, the company, which is listed on the New York Stock Exchange, closed at almost a share.
And that success is replicated in almost 100 countries worldwide in which the company has a presence.